Marketing planning and strategy

My book is about marketing. It is a book with different subjects and a lot of information. There are a lot of examples about different companies. There are a lot of figures forms. Every term had a long explanation, so the book is a little bit boring. On the other site the book can help you to understand al the figures and gives you al lot of information. I learn a lot from this book.

The most important paragraphs of my book are about the figures from marketing people. The most important figures for me are SWOT and the value disciplines from Tracy and Wiersema. The other information is about the market. Every company need one of the value disciplines from Tracy and Wiersema. You choice one of the disciplines for your strategic. You need to be excellent in that point.

It is about the next points:

1.    Operational excellent: lowest total cost

2.    Customer intimacy: best total solution

3.    Product leadership: best product

Than I choose the SWOT -model. It works very easy, and you can use it for your company. It gives you a image about your company. The four terms are:

1.    Strengths – intern

2.    Weaknesses- intern  

3.    Opportunities- extern

4.    Threats- extern

Information about the market:

There are a lot of different trend on the market.

1.    There is a lot of competition on the market.

2.    Al the companies influencing the client.

3.    The client is less involved.

4.    Without thinking you make a decision. The seller makes the decision for you. He involved you.

5.    You can buy al the stuff when and were you want. There are a lot of offer places.

They tell a lot more about this it is a whole list in the book.

This is a little bit of information about my book.

Samantha Mannaert