My book Moccalattehipsteri

Im reading a book called Moccalattehipsteri written by Riku Vassinen. Riku Vassinen is one of the leading expert of digital marketing and social media in Finland.

His book is like a summary of his blog posts. He has gathered his best, most hated, and most interesting blog post in to this book.

This was a really interesting book to read, Riku really knows what makes a post interesting for people to read. Now i can also understand why he is both loved and hated:) He has really a special approach, he says exactly what he thinks, doesnt care what others think and wakes up ideas inside. Sometimes the approach is even a bit aggressive. The book is about many things, there is about pitching, marketing, selling and all kinds of different things.

Also there is a post talking about DONT LISTEN TO THE CUSTOMER. Mainly about the fact that u should investigate what they need, that they dont know, and never go ask them about it!

"Too much of focusing on target groups and making marketing research just proves that the company doesn't have a strong and clear vision about what needs to be done"

This was also really easy to read because, because every post is short and get straight to the point.

I do recommend this, but i have no idea if they have it in english.


<3: Mona