During the camp happened a lot. We started by pitching on what we had done earlier and the personas we had chosen. We had some ideas and we did minimum viable product and testing before the camp, but many things changed already in the beginning of the camp. So it felt like we kinda started from the scratch again. But no worries, it was fun anyways:)
We focused on the old target group and took a new target group also; trendy young adults. Then we worked on the target groups and what they want.
Our first question was how to get people? It doesnt matter what we do inside the department store, we dont reach the customers that way. Finally we came to the conclusion that Groupon is a great way of reaching thousands and thousands of people in the neighborhood and get visibility.
We talked about social media alot ofcourse because its a channel where companies are able to reach many people and its cost effective. In social media many companies have got many followers and fans by "storytelling" by building the brand. So we thought it would be a fun idea to "wake-up" the story of the company from hardware store to the department store of fashion and beauty. So we decided we want to make a timeline to the department store wall where is pictures along the way. We thought it would be fun if we did a contest where people could bring their own photos or add in instagram with hashtag and maybe win something.
We discussed about the interior design alot, but decided to skip that, because we thought it would be best to try to get people there without changing anything. To get people who would like it as it is, because it costs alot when making big changes. Of course it would be great and we had ideas for the changes also, but thought it was irrelevant now.
We had a great camp, and our team was really happy for the results of working two days. Now we will just wait and see what happens:)
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