Buyer behaviour (from basic theory to practical solutions)

Analysing the trendy young adults, which is considered the targeted segment in our group. We examined the four P´s, building questions with the help of the 4 P´s, and we got a lot of usable information. Of course the majority of the answers was based on the research we had made by ourselves, through customer shadowing and building personas, creating tribes etc. As an example, we analysed that our persona isn´t price sensitive when it comes to certain brands that interest them. Even students are included in this group, even though, they aren´t as indulgent as the working ones. In Turku, people feel close to their roots and history, and people our proud of their peers, that´s why we decided to work on the locality when we considered the place. That was an quick overlook over the product, place and price, then.. how to promote?.. that´s where we came to the solution... We knew that the Price sensitivity varies depending on if the person works or studies, but both are eager to get a product from specific brands, they shop at places where they know that they find brands they want, but they are discovering new online services as well.. So our solution was, Groupon, which is a relatively new service in Finland, but huge and emerging globally, with the idea of sharing amazing promotions from a variety of corporations. Here our client would be able to promote specific products to specific people. In our case, specific local trendy fashion for trendy young adults. Through the channel they are able to spread the knowledge that these brands can be found in their stores and get the customers to visit the store (offline).

/Tomas