Minimum Viable Product (MVP) is done to
check if your product or service is any good at an early stage of the product
before having developed it 100 % ready. The MVP allows us to collect a maximum
amount of learning about customers with a reasonable effort. Our group had
worked with the key customer groups we thought would work and the point was to
make a MVP before going to the camp. After studying different tribes we decided
to focus on trendy young adults. This customer group had according to our
research and discussions most potential and that is why we decided to do MVP on
them. Our questions
where:
1. would you participate at an outlet event once a year at wiklund with
quality products at a reduced price?
2. If sokos wiklund had tablets around the store providing information
about products and the possibility to order the product right away, would you
use it?
After everyone in our group had asked people if they liked these
products we saw that almost all of us had got positive feedback. So our
prototype was to arrange for example an outlet event which we got positive
feedback on but never actually got to the phase of trying to do it due to the
fact that events were crossed of the list by the coaches. However we learned
that MVP is a fast and easy way to test your prototype before you launch it. It
would be insanely stupid to do a 100 % ready product and not test it on anyone.
The purpose of MVP is that you do it at an early stage and try the prototype,
then maybe develop it and do a new MVP.
- Jonne
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